B.U.G.A.  U.P.
Billboard Utilising Graffitists Against Unhealthy Promotions


Where the bloody hell were you!

Dee Madigan takes a wild ride through the golden age of Oz advertising. Earshot, ABC Radio National, 1917.

From the 1960's to the 1990's the Australian advertising industry was fast, furious and full of it ... and thatís not all! They were heady days of excess, excitement and downright outrage. There were those who made the ads, those who made us mad and those who made a lot of money.

From Louie The Fly to the Grim Reaper and the GoGo mobile; the jingle-makers of the 70's, the ockers of the 80's and the tightwads of the 90's. This series has stories that will have you turning on for more.

Where were you in the 1970s? If you weren't around, you better listen up!

  • Episode 4: In the Age of Aquarius the public get wise to being hoodwinked. Health campaigners hijack the medium ó and turn it to their advantage - BUGA UP.

  • Episode 3: The hunt is on for the winning formula to make that perfect ad. Keeping clients happy and the consumers consuming.

  • Episode 2: TV jingles that jarred and the ones we sang along to. Australia finds its voice ó and it wasnít always pretty!

  • Episode 1: Black and white TV begins in Australia. American advertisements arrive bringing the Aussie cringe.


Watch the following videos on the BUGA-UP YouTube channel.

  • The War of Words Down Under Q.E.D. Television documentary on Australian initiatives against cigarette advertising featuring B.U.G.A. U.P.. Producer: Stephen Rose, B.B.C. TV, 1984. See National Library of Australia

  • Collective Surgery The Sunday Program profiles four doctors who have taken up spray cans as a preventative health measure. Presented by Jim Whaley, The Nine Network of Australia.

  • Billboard Bandits A short History of B.U.G.A. U.P. featuring Arthur Chesterfield-Evans, Ric Bolzan, Bill Snow, Ian Cohen. Director & Cinematographer: Kathyn Milliss.

  • BUGA-UP, recalling their campaign We meet the BUGA-UP paint-bombers, recalling their campaign against cigarette advertising in the late 1970s. Spray cans in hand; the small team of vandals were determined to cleverly deface billboards promoting cigarettes. George Negus Tonight, ABC TV.